Trade Show Literature

Although your graphics should have relatively little text, your trade show literature should be full of engaging and informative text. The literature you distribute at your next show will probably be the only part of your company that follows your prospective clients back to their places of business. Make sure that your literature is well-designed and easy to understand.

Every company is different, so be sure to tailor your literature to the particular products and services you offer. Your literature should be consistent with the design of your trade show display and the overall scheme of your trade show booth. Generally speaking, every pamphlet or trade show giveaway that you distribute should contain the following information:

• Your Contact Information
• Your Company Name
• Your Company Logo
• Pertinent information about the products and services that you want to highlight at your trade show exhibit.