More Trade Show Tips



  • Follow up on the leads you generate. You would be shocked to know how many exhibitors fail to follow up with potential clients. Your work does not end when the trade show ends.
  • Train your booth staff on your products and services. Your staff should be experts, not temps.
  • Plan in advance. The cost of expedited shipping can be tremendous, so make sure you are planning your purchases months in advance.
  • Pick a show that is right for you. All your efforts will be wasted if none of your target audience attend the trade show at which you are exhibiting.
  • Please, don't try to do your own graphic design work. The work of a professional designer with an aesthetic eye is substantially better than the work of a person who simply understands the programs.
  • Practice setting up your display before the show. This can save you valuable time at the show to mingle with other exhibitors.
  • Send pre-show mailers.
  • You only have a certain amount of time at your trade show, so evaluate potential leads quickly. Spending too much time with a dead-end attendee can cause you to squander other valuable opportunities.
  • If you must exhibit internationally, plan well in advance.
  • Design your trade show display to have maximal impact. Using a simple, clean, yet striking design, your booth can attract hundreds more attendees than a busy or otherwise ugly display.
  • Make sure to read the guidelines for booths for the specific show you will be attending.